MIDiA Blog - Page 40

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Xbox to rid large games of a key competitive weapon

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Karol Severin

10 Jun 2022

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

min read

Why Spotify’s TAM is only part of the story

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Mark Mulligan

9 Jun 2022

addressable audience

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...

min read

O’Brien purchase targets millennials, but what about the rest?

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Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

min read

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

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Hanna Kahlert

8 Jun 2022

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

min read

Retention and engagement are both key to streaming resilience in 2022

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Tim Mulligan

7 Jun 2022

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy...

min read

Podcasts are fuelling TV hits — will this help audio listenership?

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Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

min read

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

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Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

min read

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

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Tim Mulligan

1 Jun 2022

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through...

min read

Burning out and fading away: the exhausting job of marketing new music

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Keith Jopling

31 May 2022

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

min read

Snap is the latest victim of the attention recession

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Richard Broadhurst

30 May 2022

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

min read

The record label addiction to virality is about the attention recession, too

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Tatiana Cirisano

26 May 2022

Content Creators

Creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

min read

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

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Karol Severin

26 May 2022

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

min read

The Attention Recession: How inflation and the pandemic are reshaping entertainment

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Mark Mulligan

25 May 2022

attention recession

Attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

min read

Why the attention and macro economy lights are flashing for subscription video

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Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

min read

Creators will unlock audio for Gen Z listeners

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Annie Langston

19 May 2022

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages...

min read

Instagram is trying TikTok features on for size – but does the shoe fit?

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Ashleigh Millar

19 May 2022

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...

min read

Is TikTok becoming a record label? The question misses the point

Cover image for Is TikTok becoming a record label? The question misses the point

Tatiana Cirisano

18 May 2022

Music streaming

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

min read

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

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Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

Cover image for Why increased competition and the cost-of-living crisis add up to a new Netflix

Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

min read

Xbox Cloud Gaming expansion heralds a cross-platform future

Cover image for Xbox Cloud Gaming expansion heralds a cross-platform future

Perry Gresham

13 May 2022

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

min read

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