Blog: Gen Z - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Fluid audio is here, and music is about to meet its next mp3 moment

Cover image for Fluid audio is here, and music is about to meet its next mp3 moment
Kriss Thakrar
Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive speaker for consuming Kanye’s new musical project - it is a creator tool to remix any recording, as shown by a video of the device splitting Marvin Gaye’s What’s Going On into distinct parts.
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Music is no longer about consumption, but participation (and women are leading the charge)

Cover image for Music is no longer about consumption, but participation (and women are leading the charge)
Hanna Kahlert
The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry shift to independent artists and music streaming revenue woes – both of which are now raising existential questions as to the future culture of music.
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The reign of the superstar is over

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Hanna Kahlert
It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.
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Addison Rae will not be owned: The pitfalls of the major label business model

Cover image for Addison Rae will not be owned: The pitfalls of the major label business model
Kriss Thakrar
TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between TikTok and Instagram alone, and she has leveraged her position to independently put together an all-star team for her first release.
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Football looks to build digital engagement through Fortnite collaboration

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Alistair Taylor
Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .
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