Blog: Business Strategy - Page 14

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why TikTok and YouTube are poised to capture smart TV viewing

Cover image for Why TikTok and YouTube are poised to capture smart TV viewing

Ben Woods

14 Mar 2023

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget TV series and movies on their smartphones.

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Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Cover image for Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would necessarily associate with a commercial radio network brand.

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Spotify’s Stream On event recycles podcast features in a new feed

Cover image for Spotify’s Stream On event recycles podcast features in a new feed

Annie Langston

9 Mar 2023

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation and discovery tools to both attract creators and entice new audiences.

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How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market

Annie Langston

8 Mar 2023

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms such as Apple Books have already implemented this technology with its digital narration feature for its audiobooks, widening both its consumer and creator reach.

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Has IOC missed the point with its esports initiative?

Cover image for Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players from around the world are invited to take part in qualifying rounds, culminating in live, in-person finals at the Olympic Esports Week 2023.

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Finding the third way for video monetisation

Cover image for Finding the third way for video monetisation

Tim Mulligan

2 Mar 2023

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in the major English speaking markets in Q4 2019 (Source: MIDiA Research quarterly consumer surveys)), and no longer the preserve of the young (55+’s became the largest binge-viewing demographic in major English speaking markets in Q1 2020).

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The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans are not capable of.

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YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube available on its music streaming platform.

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Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The issue, he explained, was that the pool of funds was static — so the more that TikTok’s creator base grew, the less everyone made.

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Music creators and independent labels – have your voice heard!

Cover image for Music creators and independent labels – have your voice heard!

Mark Mulligan

23 Feb 2023

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring what it means to be a label and a creator in today’s fast-changing and challenge-strewn music business.

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It is time for video to seize the emerging monetisation opportunities of streaming TV

Cover image for It is time for video to seize the emerging monetisation opportunities of streaming TV

Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Cover image for Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify, which acquired sports and pop-culture-focused network The Ringer in 2020.

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Are subscriptions the future of social apps?

Cover image for Are subscriptions the future of social apps?

Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at alternatives.

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Filling music streaming’s Disney+-shaped hole

Cover image for Filling music streaming’s Disney+-shaped hole

Mark Mulligan

21 Feb 2023

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not before becoming a major market player and changing the way in which the industry thinks about developing streaming shows.

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Cover image for Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Srishti Das

17 Feb 2023

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

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Why the ‘Game Pass cannibalising games sales’ story does not change anything

Cover image for Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of their addition on Game Pass.

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Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite not having a clear podcast strategy (MIDiA Research Consumer Survey Q4 2022).

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Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

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Independent labels and distributors: take our survey!

Cover image for Independent labels and distributors: take our survey!

Mark Mulligan

13 Feb 2023

Independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to take the total market and remove the majors’ revenues from that.

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With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the music industry (meaning labels and publishers) gains.

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