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Making Free Pay: Fine-tuning Freemium

Cover image for Making Free Pay: Fine-tuning Freemium
Mark Mulligan
Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ...
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