Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

November 2016

Subscriptions

Streaming

Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines any other freemium music service, and through tactics such as telco bundles and pricing discounts continues to squeeze every last drop of opportunity out of the $9.

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Mark Mulligan

November 2016

digital natives

apps

mobile apps

Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom and CBS, desperate to reach young audiences on their own turf.

The Death of the Monthly Active User
Redefining User Metrics For The App Era

Cover image for The Death of the Monthly Active User

Zach Fuller

November 2016

Subscriptions

Paid Content

Freemium

The Monthly Active User (MAU) metric is the default measure of digital services but its usefulness is lessening. While it offered desktop-era services a better alternative to page views, its use for mobile apps is increasingly anachronistic. With the advent of smartphones, users are absorbing app-based services far more intimately into their lives, consequently leading to frequency of activity going far beyond monthly usage.

How Consumers Adopt Technology
Why The S-Curve Rules

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Mark Mulligan

November 2016

consumer behavior

early adopters

mainstream

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling technologies to reach global scale and mainstream adoption within their addressable audiences at a far faster rate than ever before.

Next Generation TV Operators
Reconsolidation Is A-Coming

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Tim Mulligan

October 2016

mobile apps

SVOD

OTT

Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion in competing offerings. The result is adisjointed premium video experience for the digital consumer, with content fragmented across multiple siloed competing services.

Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

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Karol Severin

October 2016

adblocking

mobile advertising

adblockers

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most. Adblocker users comprise a segment that advertisers are no longer reaching online and on mobile.

Streaming Music Health Check
Streaming’s Watershed Moment

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Mark Mulligan

October 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered record growth, soon followed by streaming announcements from Amazon, Pandora and iHeart Media.

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

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Tim Mulligan

September 2016

SVOD

TVOD

Messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging platforms are also playing a bigger role than ever.

Pokémon Go User Deep Dive
Life After The Hype

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Karol Severin

September 2016

pokemon go

pokemon

niantic

With over 100 million downloads and 20 million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is still performing strongly. Although niche by overall digital measures, the Pokémon Go player user base has a sizeable foothold, and behavioural traits that make it a compelling addressable audience for digital content providers.

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Zach Fuller

September 2016

music industry

music videos

virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously disrupted mediums by the internet), and Virtual Reality (as a poster-child of technology’s brave new world), could yet prove natural allies.

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

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Mark Mulligan

August 2016

music apps

youth

generation edge

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience.

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

Brazil

Online video

video consumers

Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits.

Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

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Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often struggle with conversion to payment as well as a regular production of hits to retain momentum in the long term.

Virtual Reality
The Content Conundrum

Cover image for Virtual Reality

Tim Mulligan

August 2016

scripted drama

VR

virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

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Zach Fuller

July 2016

technology adoption

VR

VR gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable levels of exploration in a safe and inconsequential environment.

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

July 2016

Australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech companies, such as YouTube Red’s May 2016 launch and Netflix’s launch in March 2015.

Mobile Messaging Platforms
The Mobile Experience Revolution

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Karol Severin

July 2016

arpu

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android and 1 billion iOS devices) messaging apps are the smartphone killer app.

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Mark Mulligan

July 2016

Music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Cover image for State Of The YouTube Music Economy

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Cover image for Video And Messaging Apps

Tim Mulligan

June 2016

Video

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are becoming an increasingly important part of the video landscape.

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