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Mobile Gamer User Profile Mobile Is The Unifying Factor For Gamers

Report by Karol Severin
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20,000 Foot View: Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging. While this means there are significant differences across the sub-segments of mobile gamers, they do share common behaviours, such as a high digital engagement across the entertainment service spectrum and the fact that the vast majority of monthly active mobile gamers are also active weekly. Mobile gamers are growing in size and diversity, as the advent of new distribution channels like messaging apps pushes the segment further towards mainstream. 

Key Findings:

               of consumers are monthly mobile gamers while            are weekly mobile gamers            of mobile gamers are female, while            are aged            years+            of mobile gamers play games on Facebook or Messenger weekly            pay for app content monthly
  • Mobile gamers            for media and messaging
  •            of mobile gamers pay for video streaming while            pay for music streaming            of music subscribers are mobile gamers

Companies and brands mentioned in this report: Apple Music, Call Of Duty, Candy Crush, Clash Of Clans, Clash Royale, Deezer, Facebook, Instagram, Messenger, Minecraft, Pinterest, Snapchat, Solitaire, Spotify, Tencent, Tidal, Twitch, Twitter, YouTube