State Of Freemium Games Q1 2017 A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

Karol Severin

April 2017

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations, publisher competitiveness and consumer preferences, which together drive regional nuances for freemium game economy dynamics. Considering this is crucial for the accurate benchmarking of a game’s global performance and expansion planning, as well as go-to-market strategies.

Companies and brands mentioned in this report: Apple, App Store, Candy Crush SagaGoogle, Play Store, Priori Data, Super Mario Run

*The datasets behind this report have been exclusively provided to MIDiA Research by Priori Data

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.