State Of Freemium Games Q1 2017 A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts
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The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations, publisher competitiveness and consumer preferences, which together drive regional nuances for freemium game economy dynamics. Considering this is crucial for the accurate benchmarking of a game’s global performance and expansion planning, as well as go-to-market strategies.
Companies and brands mentioned in this report: Apple, App Store, Candy Crush SagaGoogle, Play Store, Priori Data, Super Mario Run
*The datasets behind this report have been exclusively provided to MIDiA Research by Priori Data