With Netflix on course to pass the psychologically significant million subscriber mark, the company’s 2017 quarterly earnings are particularly significant. With of the global SVOD market and a presence in differing territories the only major piece missing from the picture is Netflix’s failure to launch in China, the largest and fastest growing market for digital services. While Netflix may be dwarfed by its Chinese competitors for user engagement (eg million MAUs for Baidu’s iQYi) its paid subscription service is now twice the size of any of its competitors with million of its million members now paying as opposed to only million paid subscribers for iQYi.
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