Reports Music

Mobile App Cross Usage Music

Report by Karol Severin
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20,000 Foot View:  Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for            of all streaming activity. In the race for mobile relevance and premium users, the music app environment is highly competitive. Free trials, bundles and free tiers all contribute to a user marketplace where multiple music app usage is becoming increasingly widespread. 

Key Findings:

               of music streaming now occurs on mobile            of Spotify users use Amazon Prime Music, while            use Apple Music weekly            of Spotify users are mobile gamers            of Spotify users are female            of Spotify users use Twitter, while            use Instagram and            Snapchat            % of Amazon Prime Music users are Paying video Subscribers            of Amazon Prime Music users use Spotify weekly, and            use Apple Music            of Amazon Prime Music users are female            of Apple Music users are between            and            years old            of Apple Music users use Spotify weekly and            use Amazon Prime Music Weekly            of Deezer users use Tidal weekly            of Deezer users are between            and            years old 
  • Despite behavioural            between music subscribers, users of            music service show nuanced habits            terms of cross usage as            as media behaviour.
  • Tech majors            well positioned to consolidate the            digital entertainment landscape
  • Reasons for            usage are driven by a            of factors, some characteristic to            service and others shared across            landscape
  • Pure music            like Spotify and Deezer must            and pursue additional content and            propositions before big tech companies            into the space. 

Companies & Products Mentioned: Amazon, Android Apple, Deezer, Dubsmash, Facebook, iMessage, Instagram, Messenger, Musically, Pinterest, Snapchat, Soundcloud, Spotify, Tidal, Twitter, Whatsapp, Youtube

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