Reports Music

Mobile App Cross Usage Music

Report by Karol Severin
Cover image for Mobile App Cross Usage
Synopsis PowerPoint PDF Excel

20,000 Foot View: Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for XXX of all streaming activity. In the race for mobile relevance and premium users, the music app environment is highly competitive. Free trials, bundles and free tiers all contribute to a user marketplace where multiple music app usage is becoming increasingly widespread. 

Key XXX of music streaming now occurs on XXX of Spotify users use Amazon Prime Music, while XXX use Apple Music XXX of Spotify users are mobile XXX of Spotify users are XXX of Spotify users use Twitter, while XXX use Instagram and XXX XXX % of Amazon Prime Music users are Paying video XXX of Amazon Prime Music users use Spotify weekly, and XXX use Apple XXX of Amazon Prime Music users are XXX of Apple Music users are between XXX and XXX years XXX of Apple Music users use Spotify weekly and XXX use Amazon Prime Music XXX of Deezer users use Tidal XXX of Deezer users are between XXX and XXX years old  

  • Despite behavioural similarities between music subscribers, users of each music service show nuanced habits in terms of cross usage as well as media behaviour.
  • Tech majors are well positioned to consolidate the fragmented digital entertainment landscape
  • Reasons for cross usage are driven by a variety of factors, some characteristic to each service and others shared across the landscape
  • Pure music services like Spotify and Deezer must identify and pursue additional content and entertainment propositions before big tech companies move into the space. 
  • Companies & Products Mentioned: Amazon, Android Apple, Deezer, Dubsmash, Facebook, iMessage, Instagram, Messenger, Musically, Pinterest, Snapchat, Soundcloud, Spotify, Tidal, Twitter, Whatsapp, Youtube

    Unlock critical media insight and intelligence for competitive advantage

    Become a Client
    Already a client? Login to read this report

    Or, purchase this report

    Purchase this report