Mobile App Cross Usage Music

Karol Severin

February 2017

Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for of all streaming activity. In the race for mobile relevance and premium users, the music app environment is highly competitive. Free trials, bundles and free tiers all contribute to a user marketplace where multiple music app usage is becoming increasingly widespread.

Companies & Products Mentioned: Amazon, Android Apple, Deezer, Dubsmash, Facebook, iMessage, Instagram, Messenger, Musically, Pinterest, Snapchat, Soundcloud, Spotify, Tidal, Twitter, Whatsapp, Youtube

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