The Emergence Of The Always On Gamer Profiling Console Owners

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The 20,000 Foot View: The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend. This, combined with multiplatform gaming habits and high overall digital sophistication, makes games console owners of increasing importance to game publishers across platforms, as well as media companies and digital content providers more broadly.

Key Findings:

• Games console owners represent        of consumers across US, UK, Australia and Canada
       of console owners are female, while awareness of key titles skews male.        of console owners are more than        years old
• Games titles with the oldest age ratings skew the youngest in fandom
       of console owners have        or more different digital subscriptions
• Console owners match mobile gamers in weekly active usage of key mobile games
       of console owners play mobile games, while        of mobile gamers have a console        of console owners play computer games every month, compared to        consumer average        of console owners play games on Facebook or Messenger every week, compared to        of consumer average

Companies and brands mentioned in this report: Activision Blizzard, Amazon Fire TV, Apple, Apple TV, Assassin’s Creed, Call Of Duty, Candy Crush, Clash Of Clans, Clash Royale, EA, Facebook, FIFA, Final Fantasy, Google, Google Chromecast, Grand Theft Auto, Messenger, Minecraft, Play Station, PS Now, Roku, Supercell, Tencent, The Sims        Xbox, Xbox Game Pass