The Emergence Of The Always On Gamer Profiling Console Owners

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend. This, combined with multiplatform gaming habits and high overall digital sophistication, makes games console owners of increasing importance to game publishers across platforms, as well as media companies and digital content providers more broadly.

Companies and brands mentioned in this report: Activision Blizzard, Amazon Fire TV, Apple, Apple TV, Assassin’s Creed, Call Of Duty, Candy Crush, Clash Of Clans, Clash Royale, EA, Facebook, FIFA, Final Fantasy, Google, Google Chromecast, Grand Theft Auto, Messenger, Minecraft, Play Station, PS Now, Roku, Supercell, Tencent, The Sims Xbox, Xbox Game Pass

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