Q4: 2016 Streaming Music Market Update Competition Is Hotting Up

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Mark Mulligan

April 2017

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities. Mobile was the catalyst for growth in the earlier days of paid streaming and is now its defining component. This report deep dives into streaming music app usage, exploring behaviours, audiences and cross-app usage.

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, Deezer, Google Play Music All Access, MelON, Napster, QQ Music, Spotify, Soundcloud, Tidal, YouTube

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