Reports Music

Q4: 2016 Streaming Music Market Update Competition Is Hotting Up

Report by Mark Mulligan
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The 20,000 Foot View:  2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of            million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities. Mobile was the catalyst for growth in the earlier days of paid streaming and is now its defining component. This report deep dives into streaming music app usage, exploring behaviours, audiences and cross-app usage. 

Key Findings:

  • The global            music market grew by            billion            2016 to reach            billion with            of that revenue occurring in           
  • In December            global streaming subscribers hit            million 
  • Spotify closed            the year with            million subscribers,            with            million and Deezer with                       million
  • Apple and            together account for            of the            music streaming subscriber base
  • YouTube is            most widely used streaming app            music with            Weekly Active Users            penetration
  • Spotify has            Amazon            and Apple Music           
  • YouTube for            has the highest penetration among            olds           
  • Spotify leads            penetration across all            English speaking            ranging from            in the UK            to            in Canada
  • The Amazon            Music mobile app has helped            strong usage in the US            the UK            and            WAU penetration           
  •            of Spotify WAUs are also Amazon Prime Music WAUs            of Apple Music WAUs are also Spotify WAUs 

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, Deezer, Google Play Music All Access, MelON, Napster, QQ Music, Spotify, Soundcloud, Tidal, YouTube

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