Reports Music

Q4: 2016 Streaming Music Market Update Competition Is Hotting Up

Report by Mark Mulligan
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The 20,000 Foot View: 2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of XXX million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities. Mobile was the catalyst for growth in the earlier days of paid streaming and is now its defining component. This report deep dives into streaming music app usage, exploring behaviours, audiences and cross-app usage. 

Key Findings:

  • The global streaming music market grew by XXX billion in 2016 to reach XXX billion with XXX billion of that revenue occurring in XXX 2016
  • In December 2016, global streaming subscribers hit XXX million 
  • Spotify closed out the year with XXX million subscribers, Apple with XXX million and Deezer with nearly XXX million
  • Apple and Spotify together account for XXX of the entire music streaming subscriber base
  • YouTube is the most widely used streaming app for music with XXX Weekly Active Users (WAU) penetration
  • Spotify has XXX WAUs, Amazon XXX and Apple Music XXX for music has the highest penetration among XXX year olds XXX leads WAU penetration across all XXX English speaking markets ranging from XXX in the UK through to XXX in Canada
  • The Amazon Prime Music mobile app has helped drive strong usage in the US and the UK XXX and XXX WAU penetration XXX of Spotify WAUs are also Amazon Prime Music XXX of Apple Music WAUs are also Spotify WAUs 

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, Deezer, Google Play Music All Access, MelON, Napster, QQ Music, Spotify, Soundcloud, Tidal, YouTube

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