Streaming Music Pricing Inelastic Stretching
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Pricing has long been an issue for streaming music subscriptions, with the price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive price discounts. However, these tactics place long term pressure on the price point as they create a consumer perception that streaming music should be cheaper. For now, discounts are doing a great job of converting users and of easing consumers into the pricing but the next phase of the streaming market requires a more sustainable approach to pricing strategy.
Companies and services mentioned in this report: Amazon, Amazon Echo, Anghami, Blinkbox, CÜR Music, Deezer, Disciple Media, Facebook, France Telecom, FreqsTV, GigRev, Hulu, MusicQubed, Naxos, Orange, Pandora, psonar, Rokmobile, Spinlet, Spinnr, Spotify, SupaPass, QQ Music, The Overflow, YouTube