Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers
20,000 Foot View: Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming. The highest concentration of GTA fans sits within user bases of major music services.
of consumers are Grand Theft Auto (GTA) fans, compared to of console owners and of mobile gamers
of console owners are aware of GTA, compared to of mobile gamers and of consumer average
- GTA fans skew significantly more male in the UK than in the US
- GTA fans under-index in monthly active messaging app usage, at compared to the consumer average of of Deezer users are GTA fans, compared to of Spotify users of GTA fans watch YouTube every week compared to consumer average of GTA fans play mobile games every month
- More than of music streaming services’ user bases are GTA fans
Companies and brands mentioned in this report: Apple Music, Call Of Duty, Deezer, FIFA, Final Fantasy, Grand Theft Auto, PlayStation Plus, Rockstar Games, Snapchat, Xbox Live, YouTube