Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers

Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming. The highest concentration of GTA fans sits within user bases of major music services.

Companies and brands mentioned in this report: Apple Music, Call Of Duty, Deezer, FIFA, Final Fantasy, Grand Theft Auto, PlayStation Plus, Rockstar Games, Snapchat, Xbox Live, YouTube

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