Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers

20,000 Foot View: Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming. The highest concentration of GTA fans sits within user bases of major music services.

Key Findings:

           of consumers are Grand Theft Auto (GTA) fans, compared to            of console owners and            of mobile gamers            of console owners are aware of GTA, compared to            of mobile gamers and            of consumer average
• GTA fans            significantly more male in the                       than in the US           
• GTA fans            in monthly active messaging app            at            compared to the consumer            of           
           of Deezer users are GTA fans, compared to            of Spotify users            of GTA fans watch YouTube every week compared to            consumer average            of GTA fans play mobile games every month
• More than            music streaming services’ user bases            GTA fans

Companies and brands mentioned in this report: Apple Music, Call Of Duty, Deezer, FIFA, Final Fantasy, Grand Theft Auto, PlayStation Plus, Rockstar Games, Snapchat, Xbox Live, YouTube