Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers
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Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming. The highest concentration of GTA fans sits within user bases of major music services.
Companies and brands mentioned in this report: Apple Music, Call Of Duty, Deezer, FIFA, Final Fantasy, Grand Theft Auto, PlayStation Plus, Rockstar Games, Snapchat, Xbox Live, YouTube