Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers

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20,000 Foot View: Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming. The highest concentration of GTA fans sits within user bases of major music services.

Key Findings:

       of consumers are Grand Theft Auto (GTA) fans, compared to        of console owners and        of mobile gamers        of console owners are aware of GTA, compared to        of mobile gamers and        of consumer average
• GTA fans skew significantly more male in the UK        than in the US       
• GTA fans under-index in monthly active messaging app usage, at        compared to the consumer average of       
       of Deezer users are GTA fans, compared to        of Spotify users        of GTA fans watch YouTube every week compared to        consumer average        of GTA fans play mobile games every month
• More than        of music streaming services’ user bases are GTA fans

Companies and brands mentioned in this report: Apple Music, Call Of Duty, Deezer, FIFA, Final Fantasy, Grand Theft Auto, PlayStation Plus, Rockstar Games, Snapchat, Xbox Live, YouTube