Canada Video Market Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

April 2017

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD. So far there the evidence indicates that the historically strong cable and satellite sector is slowly losing market share to the SVOD disruptors.

Companies and brands mentioned in this report: Amazon Prime, Bell Canada, CraveTV, Netflix, Rogers, Shaw, Videotron, WWE Network, Shaw, Telus, Cogeco Connexion, Facebook

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