Reports Video

Canada Video Market Strong Pay-TV Market Creates A Big Appetite For Video

Report by Tim Mulligan
Cover image for Canada Video Market
Synopsis PDF PowerPoint Excel

The 20,000 Foot View: With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the XXX of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD.  So far there the evidence indicates that the historically strong cable and satellite sector is slowly losing market share to the SVOD disruptors.

Key Findings:

  • Canada has a traditional pay-TV subscription for every XXX people 
  • Traditional Canadian pay-TV lost XXX of its subscriber base between XXX 2015 and XXX 2016
  • Canadian SVOD services increased their subscribers by XXX in 2016 to reach XXX million, up from XXX million at the end of 2015
  • Netflix accounts for XXX of all SVOD subscribers in Canada 
  • Combined pay-TV subscribers (traditional and SVOD) grew XXX from XXX million in XXX 2015 to XXX million in XXX XXX of Canadian XXX year olds watch YouTube at least monthly
  • SVOD consumption is now mainstream for XXX year olds with XXX XXX of Canada’s available SVOD services collectively only account for XXX of all subscribers

Companies and brands mentioned in this report: Amazon Prime, Bell Canada, CraveTV, Netflix, Rogers, Shaw, Videotron, WWE Network, Shaw, Telus, Cogeco Connexion, Facebook

Unlock critical media insight and intelligence for competitive advantage

Become a Client
Already a client? Login to read this report

Or, purchase this report

Purchase this report