Canada Video Market Strong Pay-TV Market Creates A Big Appetite For Video
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The 20,000 Foot View: With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD. So far there the evidence indicates that the historically strong cable and satellite sector is slowly losing market share to the SVOD disruptors.
Key Findings:
- Canada has traditional pay-TV subscription for every
- Traditional Canadian lost of its subscriber base 2015 and 2016
- Canadian SVOD increased their subscribers by in to reach million, up from at the end of 2015
- Netflix accounts of all SVOD subscribers in
- Combined pay-TV (traditional and SVOD) grew from in 2015 to million in of Canadian year olds watch YouTube at least monthly
- SVOD consumption now mainstream for year olds penetration of Canada’s available SVOD services collectively only account for of all subscribers
Companies and brands mentioned in this report: Amazon Prime, Bell Canada, CraveTV, Netflix, Rogers, Shaw, Videotron, WWE Network, Shaw, Telus, Cogeco Connexion, Facebook