Streaming Music Growth How The S-Curve Will Determine Growth
Get full access to this report and assets
If you are interested this report, or related reports such as Q4: 2016 Streaming Music Market Update Competition Is Hotting Up, Streaming Music Discovery When The Journey Becomes The Destination and Streaming Music Health Check Streaming’s Watershed Moment get in touch today to enquire about a report bundle.
Streaming music drove trade revenues of billion in 2016, up from billion in 2015 while music subscribers grew from million to million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption. Over the course of the last years, adoption of consumer-driven technologies has adhered to the s-curve adoption pattern. Though the rate of adoption has accelerated in the digital era, the underlying principles continue to shape consumer driven markets and will determine the outlook for streaming music. In this report, we use years’ worth of consumer adoption data to identify streaming music’s growth potential.
Companies and brands mentioned in this report: Apple, Facebook, HMV, Musical.ly, Napster, Panasonic, Spotify, Sony, Tower Records, Vevo, YouTube