Reports Music

Live Entertainment Measuring Music's Place

Report by Mark Mulligan
Cover image for Live Entertainment
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20,000 Foot View: The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices. None of which though, detracts from the fact that the live business is now the music industry’s senior partner, accounting for the majority of the revenue and growing at the labels’ expense. However, the outlook for live is far from pristine. Ticket price inflation is pushing market demand to its limit and may even be hindering the potential of the market, falling behind other forms of live entertainment.  

Key Findings

               of consumers across the UK, Germany and Australia go to small gigs at least monthly
  • Smaller venue            have an average ticket price                       compared to            for large venue           
  •            of consumers go to the cinema every week, compared to            that go to small gigs and            big gigs
  • Cinema has            highest average number of annual            per person            but the second            average annual spend            of all            entertainment
  • Large venue            cost            per hour compared to            theatre and            musicals
  • Small venue            deliver more than            times the            for money per minute than            gigs, costing            per hour
  • Music concerts            for            of all consumer live            spend while cinema accounts for            musicals and theatre combined represent           
  • Live music            are album loyalists but favour            over radio for discovery
  • In            years            acts may be scarce due            streaming today focusing on tracks            artists and albums

Companies and brands mentioned in this report: eBay, GetMeIn, Seatwave, StubHub, Spotify, Ticketmaster