Live Entertainment Measuring Music's Place
20,000 Foot View: The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices. None of which though, detracts from the fact that the live business is now the music industry’s senior partner, accounting for the majority of the revenue and growing at the labels’ expense. However, the outlook for live is far from pristine. Ticket price inflation is pushing market demand to its limit and may even be hindering the potential of the market, falling behind other forms of live entertainment.
Key of consumers across the UK, Germany and Australia go to small gigs at least monthly
Companies and brands mentioned in this report: eBay, GetMeIn, Seatwave, StubHub, Spotify, Ticketmaster