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The State Of The SVOD Nation 2017 Global SVOD Markets And Consumer Trends

Report by Tim Mulligan
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20,000 foot view:  Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a            increase in SVOD service availability in 2016. The result is an increasingly robust and diverse SVOD landscape which is now on the verge of becoming a mainstream consumer activity in many markets.

Key Findings:

  • The US                       million subscribers is the world’s            SVOD market
  • Amazon Prime            is now the most widely            global SVOD service, available in           
  • SVOD is            so much a pay-TV disruptor            a pay-TV format shift, in            it is quite simply streaming           
  •            of global services are niche (i.e. focused on niche categories such as            TV            of US services are now niche but only account for            of the SVOD subscriber base
  • SVOD penetration            now reached            in the US,            Canada and Australia
  • Weekly SVOD            is now more widespread than            catch up usage in the            UK, Canada and Australia
  •            of SVOD services are in the            monthly price range
  • Netflix users            female, while Amazon Prime Video            skew male

Companies and services mentioned in this report: Amazon, Amazon Video Prime, Netflix, Eros Now, Eros Entertainment, Hulu, Hulu Plus, Baidu, iQYi, HBO, Time Warner, HBO Now, WWE,  Google, Alphabet, YouTube, YouTube Red, Crunchyroll, AMC, Smithsonian Network, Verizon,            NFL, Viacom, iflix, YouKu Tudou, Sohu Video,  GyaO!, dTV