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The State Of The SVOD Nation 2017 Global SVOD Markets And Consumer Trends

Report by Tim Mulligan
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20,000 foot view: Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a        increase in SVOD service availability in 2016. The result is an increasingly robust and diverse SVOD landscape which is now on the verge of becoming a mainstream consumer activity in many markets.

Key Findings:

  • The US with        million subscribers is the world’s largest SVOD market
  • Amazon Prime Video is now the most widely available global SVOD service, available in        territories
  • SVOD is not so much a pay-TV disruptor as a pay-TV format shift, in practice it is quite simply streaming        of global services are niche (i.e. focused on niche categories such as               of US services are now niche but only account for        of the SVOD subscriber base
  • SVOD penetration has now reached        in the US, UK, Canada and Australia
  • Weekly SVOD usage is now more widespread than weekly catch up usage in the US, UK, Canada and        of SVOD services are in the        monthly price range
  • Netflix users skew female, while Amazon Prime Video users skew male

Companies and services mentioned in this report: Amazon, Amazon Video Prime, Netflix, Eros Now, Eros Entertainment, Hulu, Hulu Plus, Baidu, iQYi, HBO, Time Warner, HBO Now, WWE,  Google, Alphabet, YouTube, YouTube Red, Crunchyroll, AMC, Smithsonian Network, Verizon,        NFL, Viacom, iflix, YouKu Tudou, Sohu Video,  GyaO!, dTV

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