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Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears
Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states that its streaming app has reached 400 million app installs, making it one of the most downloaded apps in India of 2019 alongside WhatsApp and TikTok.
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Why Apple Wants The Father of Dragons On Board

Cover image for Why Apple Wants The Father of Dragons On Board
Tim Mulligan
The November 1 st  launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over ratings and talent, leading SVOD service Netflix aggravated the market by aggressively bidding for exclusive production deals with leading show runners and their production companies.
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