What AWAL’s $100k artists mean for the streaming economy

Photo of Mark Mulligan

by Mark Mulligan

14 Aug 2020

Share this article

Tags

Music
Kobalt’s AWAL division announced that‘hundreds of its artists have reached [the] annual streaming revenue threshold [of $100,000]’ . Make no mistake, this is major milestone for a record label that has around 1% global market share.

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There is a comment on this post, add your opinion.

Newsletter

Trending

Add your comment

Comments

Paul Hoovestol
Just to be clear, since you mentioned 1) 56,000 top-tier artists earn the top 90% of streaming revenue at an average of $66,796 per year (from both audio and video) and 2) less than 1% of artists generate 90% of the income, does this mean the number of artists in total on Spotify (and anywhere else) is somewhere just under 10 million? Or is the less than 1% a smaller fraction of the 56,000 figure?