Blog: Podcasts - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What pay-for-play podcasting says about the creator economy

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Annie Langston

11 Aug 2022

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice is most popular among podcasts in the business, wellness, and cryptocurrency areas.

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Key takeaways for podcasting from SiriusXM and Spotify’s earnings

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Annie Langston

4 Aug 2022

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% – although it was still able to increase its paid subscribers by 23,000 users, bringing its total subscribers to 34 million.

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Podcasts are creating a new era of news

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Annie Langston

28 Jul 2022

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating journalistic ethics, two former news anchors — Chris Cuomo and Keith Olbermann — are each starting their own news podcasts.

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Podcasts amplify the era of digital activism

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Annie Langston

14 Jul 2022

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether, and how, it will moderate podcast content.

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Spotify shines RADAR spotlight on podcast creators

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Annie Langston

6 Jul 2022

Discoverability remains a core challenge for podcast creators in the audio market. We previously discussed the responsibility of audience platforms to amplify independent voices, with editorial spaces increasingly dominated by exclusives and celebrity titles.

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The revolving door of celebrity podcast announcements aims to bring the masses to audio

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Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of The Obamas officially announcing their exclusive deal with Audible instead of their original deal with Spotify.

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Acast and Meta partner up to create podcast communities

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Annie Langston

23 Jun 2022

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s initial move into podcast content was halted, this new deal does not focus on creating content but rather focuses on aiding a podcaster’s ability to find and develop their fanbases.

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Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Cover image for Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Annie Langston

21 Jun 2022

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing on creators will be a crucial step moving forward.

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Audio is the new spinoff

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Annie Langston

14 Jun 2022

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it signal yet another major company venturing into audio but an opportunity to expand classic stories to new generations of listeners, as well as giving old fans a new way to enjoy their favourite stories.

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O’Brien purchase targets millennials, but what about the rest?

Cover image for O’Brien purchase targets millennials, but what about the rest?

Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring with its purchase of Conan O’Brien’s network Team Coco.

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Podcasts are fuelling TV hits — will this help audio listenership?

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Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this past year – The Thing About Pam, The Dropout – are based on popular podcast series.

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Creators will unlock audio for Gen Z listeners

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Annie Langston

19 May 2022

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages for this audience.

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MIDiA Research launches audio vertical

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Annie Langston

10 May 2022

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along with social media platforms experimenting in live audio, there is a new focus on not only offering audio content but catering to audio creators.

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Acast shifts focus to centralised audio distribution

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Annie Langston

6 May 2022

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows it to better foster the open podcast ecosystem.

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Spotify’s presidential size loss reveals key aspect of the audio market

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Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that included Kim Kardashian, Megan and Harry (who had only just released their podcast),and the Obamas.

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Podcasts’ music opportunity both serves audio creators and inspires listeners

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Annie Langston

21 Apr 2022

exclusive content

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated process is limiting both creator and rights holder opportunities.

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Podcast subscriptions are a key territory for the audio market

Cover image for Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings, this is a steady income source for creators, and the model is being adopted by the large audience platforms.

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SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to excel their position in this developing market, and in Spotify’s case, have helped them become the leader in the digital audio space.

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YouTube could create a video and audio relationship to compete with music streaming platforms

Cover image for YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated ways of appealing to audio creators and enriching their content.

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Podcast industry tackles underrepresentation, but will every voice be heard?

Cover image for Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

underrepresentation

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity movement to bring attention to female podcast creators.

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