Podcasts blog by MIDiA Research

Blog: Podcasts

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Not just music: How TikTok could enter the podcast market

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Blog post by Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

Podcast creators: Your chance to help shape the future of streaming services

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Blog post by Annie Langston

26 Oct 2022

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

The cracks in Spotify’s exclusive strategy are starting to show

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Blog post by Annie Langston

18 Oct 2022

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

How podcast platforms are setting their sights on global expansion

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Blog post by Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Cover image for iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Blog post by Annie Langston

8 Sep 2022

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

Help shape the future of streaming services — calling all artists, podcasters, and executives

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Blog post by Tatiana Cirisano

1 Sep 2022

creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

Social media is the vessel to amplify the open podcasting ecosystem

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Blog post by Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

Apple’s latest podcasting moves poke holes in Spotify’s strategy

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Blog post by Annie Langston

24 Aug 2022

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

Podcast discovery is getting a TikTok facelift

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Blog post by Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

What pay-for-play podcasting says about the creator economy

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Blog post by Annie Langston

11 Aug 2022

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Cover image for Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Blog post by Annie Langston

4 Aug 2022

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% –...

Podcasts are creating a new era of news

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Blog post by Annie Langston

28 Jul 2022

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating...

Podcasts amplify the era of digital activism

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Blog post by Annie Langston

14 Jul 2022

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

Spotify shines RADAR spotlight on podcast creators

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Blog post by Annie Langston

6 Jul 2022

Discoverability remains a core challenge for podcast creators in the audio market. We previously discussed the responsibility of audience platforms to amplify independent voices, with editorial spaces...

The revolving door of celebrity podcast announcements aims to bring the masses to audio

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Blog post by Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

Acast and Meta partner up to create podcast communities

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Blog post by Annie Langston

23 Jun 2022

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s...

Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

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Blog post by Annie Langston

21 Jun 2022

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing...

Audio is the new spinoff

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Blog post by Annie Langston

14 Jun 2022

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it...

O’Brien purchase targets millennials, but what about the rest?

Cover image for O’Brien purchase targets millennials, but what about the rest?

Blog post by Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

Podcasts are fuelling TV hits — will this help audio listenership?

Cover image for Podcasts are fuelling TV hits — will this help audio listenership?

Blog post by Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

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