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Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Georgia Meyer
As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the overview Otro is a new digital content offering for football fans: exclusive content, documentaries, competitions and access to personal moments with the world’s top players will populate this new $3.
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Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan
The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know, MIDiA Research has conducted this study on behalf of WIN for each of the three editions, collecting an unparalleled volume of data from many hundreds of independent record labels right across the globe.
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BT Sport Continues to Drive Innovation

Tim Mulligan
BT Sport will broadcast this weekend’s EE Wembley Cup live on YouTube using remote production over EE’s 5G network; a world first according to BT Sport. The sporting event is an exhibition football tournament featuring a range of YouTube high-profile stars including Spencer Owen, F2 Freestylers and Calfreezy as well as international football legends.
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