MIDiA Blog - Page 38

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

If the future of entertainment is niche, how does the Meta approach fit in?

Cover image for If the future of entertainment is niche, how does the Meta approach fit in?

Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received, with Kylie Jenner and Kim Kardashian themselves coming out and sharing the plea to “make Instagram Instagram again”.

min read

TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming service for emerging markets.

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Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Cover image for Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Karol Severin

1 Aug 2022

games marketing

Last week, my social media feeds were taken over by the release of Stray (the ‘cat game’) trying to grab my attention. I suppose that this was to be expected – I’m a cat-owning games analyst after all.

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With Meta’s revenue share program, can rights holders and platforms finally agree?

Cover image for With Meta’s revenue share program, can rights holders and platforms finally agree?

Tatiana Cirisano

28 Jul 2022

Streaming Music

user-generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users to incorporate its music without the proper licenses.

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Podcasts are creating a new era of news

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Annie Langston

28 Jul 2022

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating journalistic ethics, two former news anchors — Chris Cuomo and Keith Olbermann — are each starting their own news podcasts.

min read

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

cost-of-living crisis

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown measures.

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Why film has the creative full stop advantage

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Tim Mulligan

27 Jul 2022

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming. Across the northern hemisphere, record temperatures and the appeal of in real life (IRL) alternatives to staring at screens are now at their most appealing.

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Beatport’s LabelRadar acquisition is the latest sign of the platforms era

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Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents another step in Beatport’s path towards becoming a creative hub for creators and labels alike (which, in dance music, can often be the same thing).

min read

The attention recession meets the economic recession

Cover image for The attention recession meets the economic recession

Mark Mulligan

22 Jul 2022

attention recession

cost-of-living crisis

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may be entering a recession, and the geo-political landscape is being increasingly shaped by conflict.

min read

More M&A activity could shift power from games companies closer to big tech

Cover image for More M&A activity could shift power from games companies closer to big tech

Richard Broadhurst

22 Jul 2022

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty, attention recession, and behavioural shifts.

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Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new value driver.

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Netflix loses but does streaming gain?

Cover image for Netflix loses but does streaming gain?

Tim Mulligan

21 Jul 2022

Netflix password sharing

Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back of the0.

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Cover image for Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Annie Langston

19 Jul 2022

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast ecosystem allows all creators to share their work on all possible platforms, which differs from other platforms' approach.

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Twitter versus Musk will decide the future of social

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Hanna Kahlert

14 Jul 2022

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists.

min read

Podcasts amplify the era of digital activism

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Annie Langston

14 Jul 2022

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether, and how, it will moderate podcast content.

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MIDiA music forecasts: the new era of growth

Cover image for MIDiA music forecasts: the new era of growth

Mark Mulligan

14 Jul 2022

music forecasts

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23% to reach $51.

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Why Netflix is partnering with Microsoft for video ad dominance

Cover image for Why Netflix is partnering with Microsoft for video ad dominance

Tim Mulligan

14 Jul 2022

SVODd advertising

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced ad-supported subscription plan for consumers.

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Spotify is courting gen Z, but is it enough?

Cover image for Spotify is courting gen Z, but is it enough?

Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now, although Spotify says it plans to integrate Heardle “more fully” into its app.

min read

Changing streaming’s royalty model will unlock a new music economy

Cover image for Changing streaming’s royalty model will unlock a new music economy

Kriss Thakrar

12 Jul 2022

Music streaming

Streaming Royalties

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists that they depend on.

min read

Minions versus Lightyear: a tale of two contrasting fandoms

Cover image for Minions versus Lightyear: a tale of two contrasting fandoms

Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous record-holder, Transformers: Dark of the Moon , which grossed $115.

min read

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