MIDiA Blog - Page 80

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Skin in the Game: Prediction Markets and the Future of Media Discourse

Zach Fuller

13 May 2019

predictions markets

If talk was cheap before, then the laws of supply and demand mean the advent of big data drove that value to zero. So overwhelmed with opinions are we that it is hard to know who means what anymore. This is not entirely a bad thing.

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PledgeMusic and Not-So-Glorious Failure

Mark Mulligan

10 May 2019

Pioneering fan funding platform PledgeMusic is now officially over, having entered administration (i.e. Chapter 11) in the UK reportedly owing its artists around $1 million and with little expectation of any asset sale generating enough cash to clear those debts.

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Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Alistair Taylor

10 May 2019

21st Century Fox

additive service

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly revenue.

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Is Sinclair About to Cause a Stir in US Streaming Sports Coverage?

Tim Mulligan

9 May 2019

Sinclair Broadcasting

This has been a busy week for Disney. As part of the regulatory approval terms for acquiring 21stCentury Fox’s non-US TV network businesses, it had to divest itself of the 22 regional sports networks (RSNs) which it finally acquired in March.

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Playlist Malfeasance Will Create a Streaming Crisis

Mark Mulligan

9 May 2019

per stream rates

Streaming economics are facing a potential crisis. The problem does not lie in the market itself; after all, in Q1 2019 streaming revenue became more than half of the recorded music business and Spotify hit 100 million subscribers.

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Music Sync: A Market Ripe for Change

Cover image for Music Sync: A Market Ripe for Change

Mark Mulligan

3 May 2019

Florence and the machine

Game of Thrones

music publishers

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.

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What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Karol Severin

3 May 2019

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much more device/platform-agnostic paradigm, will see a small set of large publishers make their own attempts at building entertainment ecosystems and potentially subscription services.

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An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

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Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Karol Severin

2 May 2019

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The key question remains, however, whether even a big upgrade to the hardware and gaming experience will be enough to compete in the increasingly platform- and device-agnostic gaming environment.

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Walmart the Video Innovator?

Tim Mulligan

1 May 2019

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech on its streaming service Vudu, which potentially could provide it with a domestic edge in the rapidly evolving ad-supported video on demand (AVOD) space.

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Why Airbnb Making Content for Apple Is Radical

Georgia Meyer

30 Apr 2019

Media and Marketing

On 24th April Reuters broke the news that Airbnb is creating a docuseries (“Home”) for Apple’s upcoming streaming service. Over on Amazon Prime Video’s Direct service, Jaguar, Lexus and Shell have all uploaded branded entertainment documentaries available for Amazon Prime Video subscribers to watch.

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US Cord Cutting Full-Year 2018: Transition Uptake

Cover image for US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD) and changing consumer habits globally.

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Creator Support: A New Take on User Centric Licensing

Cover image for Creator Support: A New Take on User Centric Licensing

Mark Mulligan

26 Apr 2019

artist streaming income

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored the concept of user-centric licensing back in 2015 and stirred up a hornet nest, with a lot of very mixed feedback.

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Free Streaming Goes to Voice: Should Radio Companies Be Worried?

Zach Fuller

25 Apr 2019

amazon streaming strategy

radio disruption

History doesn’t repeat itself. It does, however, rhyme. Amazon have followed up the announcement of its free music streaming service by elaborating on its integration into Alexa and its Echo device. Not coincidentally, Google swiftly followed suit by announcing a similar service.

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Luminary Media Bets Big on Ad-Free Podcasts

Georgia Meyer

24 Apr 2019

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content to users for $8 per month.

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Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Cover image for Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Hanna Kahlert

24 Apr 2019

Digital economy

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that usage is on smartphones, with “asking for directions” one of the key use cases.

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Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Tim Mulligan

23 Apr 2019

direct-to-consumer

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator at $15 billion.

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Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Cover image for Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Alistair Taylor

23 Apr 2019

Canal Plus Group

carriage partnerships

d-day for sporting rights

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons.

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The Future of Artist Marketing Is Multivariate Testing via Playlists

Zach Fuller

18 Apr 2019

playlists streaming

Artist marketing remains a costly and often thankless endeavour. Inclusive of artists and repertoire, record labels spent approximately $1.6 billion on marketing in 2017 with 73% of that ($1.2 billion) being spent by majors.

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Cover image for Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

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