MIDiA Blog - Page 50

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Kanye just obliterated the creative full stop

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Mark Mulligan

3 Sep 2021

music product strategy

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was...

min read

The games universe is driving the rise of global football fandom

Cover image for The games universe is driving the rise of global football fandom

Srishti Das

3 Sep 2021

English Premier League

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple...

min read

Not all short-form video is created equal

Cover image for Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

min read

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

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Tim Mulligan

1 Sep 2021

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel...

min read

Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

min read

Chinese limits on gaming are more about the long-term, rather than short-term impacts

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Karol Severin

31 Aug 2021

Audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no...

min read

The D2C challenge of engaging the silver streamers

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Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

min read

Fluid audio is here, and music is about to meet its next mp3 moment

Cover image for Fluid audio is here, and music is about to meet its next mp3 moment

Kriss Thakrar

26 Aug 2021

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

min read

Middle East’s ESMAA points the way for music rights in emerging markets

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Srishti Das

20 Aug 2021

emerging markets

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries...

min read

Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

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Karol Severin

20 Aug 2021

financial results

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue...

min read

Does Netflix now need to Disney-fy itself?

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Tim Mulligan

18 Aug 2021

Netflix Q2 2021

Q2 2021 has brought global streaming hegemon Netflix up against the irresistible D2C force that is Disney+. Netflix’s 1.5 million net subscriber additions in Q2 contrasted heavily with the 12 million...

min read

Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Cover image for Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Kriss Thakrar

17 Aug 2021

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates...

min read

The music industry’s gaming experience is growing beyond traditional sync and licensing

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Srishti Das

13 Aug 2021

virtual concert

The pandemic didn’t give rise to live streaming concerts. However, it played a key role in their rapid adoption over the last 18 months. Virtual events were kickstarted with 327 million streams of online...

min read

Can Spotify break out of its lane?

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Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021...

min read

Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

min read

A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Cover image for A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Karol Severin

11 Aug 2021

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging...

min read

Why Spotify’s creator strategy needs to pay more attention to fans

Cover image for Why Spotify’s creator strategy needs to pay more attention to fans

Kriss Thakrar

10 Aug 2021

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s...

min read

MIDiA is recruiting for a Business Development Manager

Cover image for MIDiA is recruiting for a Business Development Manager

Mark Mulligan

9 Aug 2021

Media and Marketing

Building on our continued success in 2021, MIDiA is recruiting for a new Business Development Manager. The successful candidate in this role will lead MIDiA’s commercial activities across video and games,...

min read

The record labels are weaning themselves off their Spotify dependency

Cover image for The record labels are weaning themselves off their Spotify dependency

Mark Mulligan

6 Aug 2021

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s...

min read

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Cover image for Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Hanna Kahlert

6 Aug 2021

attention economy peak

Attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

min read

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