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The context behind Disney’s investment into Epic Games

Cover image for The context behind Disney’s investment into Epic Games
Karol Severin
Disney announced it is investing $1.5 billion into Epic Games. The same announcement talks about a creation of an “ expansive and open games and entertainment universe connected to Fortnite ”. This move makes sense for Disney on several levels and is perhaps one of the most impactful games-related moves for Disney’s overall cultural relevance, engagement, monetisation capabilities, and profitability.
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