Blog: Amazon Prime

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is it time for streaming TV to rethink monthly billing?

Cover image for Is it time for streaming TV to rethink monthly billing?

Ben Woods

26 Jan 2024

What characteristics define the streaming TV revolution? The welter of content on offer? Big budget TV shows and binge watching? Perhaps th emost important is price point and consumer flexibility? The rise of Netflix led to a dismantling of the pay TV model from annual contracts at higher price points to low-cost monthly contracts.

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Stitcher’s app closure asks – who will build the premium podcast experience?

Cover image for Stitcher’s app closure asks – who will build the premium podcast experience?

Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for ad-free podcast listening.

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Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have already seen notable cuts to programming, podcasts are exploring new ways to expand the format to new audiences.

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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Cover image for Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Hanna Kahlert

8 Dec 2022

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides less user data than an equivalent Fire TV app would do for Warner Bros.

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Why Amazon’s podcast move is even bigger than it looks

Cover image for Why Amazon’s podcast move is even bigger than it looks

Tatiana Cirisano

10 Nov 2022

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for podcast listeners: Prime members can now listen to a large selection of podcasts advertisement-free.

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Why Amazon Music is primed for success

Cover image for Why Amazon Music is primed for success

Mark Mulligan

1 Nov 2022

Streaming Music

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when you consider the actual value of these additional 98 million tracks.

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Why MGM is so important to Amazon Prime Video

Cover image for Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s ruling on whether the deal violates anti-trust law that will be decided later this month.

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Until video streaming cracks discovery, the challenges of retention will remain

Cover image for Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand (SVOD) – the balkanisation of content.

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The content versus culture conundrum

Cover image for The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old struggle of artists throughout history.

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This time Amazon really does have Bond in its sights

Cover image for This time Amazon really does have Bond in its sights

Tim Mulligan

20 May 2021

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.

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How Amazon could enhance its NFL coverage with virtual concert experiences

Cover image for How Amazon could enhance its NFL coverage with virtual concert experiences

Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation of live entertainment on SVOD platforms as it takes Amazon’s four-year coverage of TNF beyond digital and into exclusive broadcast territory – making the ecommerce platform the only place to view TNF between 2023 and 2033.

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Amazon, Regional Sports and Owning the Local Economy

Georgia Meyer

16 Jan 2019

21st Century Fox

Amazon is reportedly bidding for all 22 US regional sports networks that Disney is putting up for sale (as part of its $73.1 billion deal to buy most of 21st Century Fox). Among the networks is the YES Network, that broadcasts New York Yankees games, as well as an array of professional NBA, NHL and MLB leagues.

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Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’ Day annual growth of 23% is anything to go by.

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Sky and BT announce long term partnership for cross-supply of content

Cover image for Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

addressable audience

Attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport through a single Sky TV subscription.

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Subscriptions put premium consumers as well as premium content behind paywalls

Cover image for Subscriptions put premium consumers as well as premium content behind paywalls

Georgia Meyer

5 Jul 2018

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different implications depending on which part of the ecosystem your business sits in.

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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller

25 Aug 2017

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive Pay-TV offerings, we could soon see another re-bundling factor occur.

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Quick Take: Amazon’s Whole Foods Acquisition Is A Major Coup For Voice Control Commerce

Zach Fuller

16 Jun 2017

In the hours following the announcement of Amazon’s $13.7 billion acquisition of American supermarket chain Whole Foods, much of the immediate attention is currently focused on how the e-commerce giant will disrupt the food and grocery brick-and-mortar retail experience.

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Amazon Double Down on Voice Control by Announcing Echo Show

Zach Fuller

9 May 2017

Amazon is doubling down on Echo’s success (60% growth rate since November 2016) by just announcing the Echo Show. A visual iteration on the Echo, the device is priced at $229.99 and will initially only be released in the US, mimicking the rollout strategy of the original Echo device last year.

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Amazon Prime Live Events, More Than Just Gigs For Olds

Mark Mulligan

9 May 2017

Amazon Prime Live Events

Amazon today announced ‘Amazon Prime Live Events’, a series of smaller capacity gigs by largely heritage acts made available exclusively to Amazon Prime members in the UK. The first wave of artists include Blondie, Alison Moyet and Texas.

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The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime Video

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription to Amazon Prime Video.

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