MIDiA Blog - Page 122

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Mark Mulligan

5 Dec 2014

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Karol Severin

5 Dec 2014

attitudinal segmentation

behavioural segmentation

consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.

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The App Bubble Burst: The Coming Mobile App Economy Correction

Karol Severin

12 Nov 2014

legacy mobile games

The mobile app economy is one of the most important developments in the paid content marketplace but its success may be built on shaky foundations. In May 2014 we warned about the potential risks of the superstar app economy, with too few apps taking most of the revenue.

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Unlocking YouTube - How YouTube Will Change Music Subscriptions

Mark Mulligan

29 Oct 2014

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.

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Announcing MIDIA'S Digital Music Services Global Benchmark

Mark Mulligan

7 Oct 2014

MIDiA Research is pleased to announce the launch of its inaugural ‘Digital Music Services Global Benchmark’ report. Based on data from 40 of the leading digital music services across the globe, the report provides the definitive picture of the global landscape.

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Why Deezer's US Strategy Is Smarter Than You Might Think

Mark Mulligan

3 Oct 2014

Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive market that the recently departed CEO Axel Dauchez had controversially ignored in favour of just a...

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MIDiA Research Is Looking For Research Sales Support

Mark Mulligan

30 Sep 2014

midia research jobs

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record labels, music services, telcos and technology companies.

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Matchstick: Another Important Step On The Content Connector Path

Mark Mulligan

30 Sep 2014

Earlier this year we predicted that the rise of media streamers was going to transform the face of paid content. The launch of a new device called MatchStick is another important development in this space with significant implications for content owners.

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How Streaming Is Changing The Music Industry

Mark Mulligan

29 Aug 2014

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such as Apple TV, Google Chromecast and Amazon Kindle Fire TV, will push paid content out of its cur...

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Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Mark Mulligan

4 Aug 2014

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The US is the leading market with 13% penetration.

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Samsung And The Smartphone Leader's Poisoned Chalice

Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is the most volatile mainstream consumer electronics sector in the global market and that without a ...

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MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Mark Mulligan

8 Jul 2014

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research client click here.

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Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional revenues and business models continue to buckle under the strain.

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Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud, iTunes Match, iTunes Radio, Video rentals) slowly so as not to alienate its less tech-adventu...

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What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader digital marketplace.

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The MIDIA Manifesto

Mark Mulligan

24 Apr 2014

Media and Marketing

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding, clarity of vision, and workable innovation.

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