Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin
Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building partnership Having kicked-off yesterday and running through till February 2018, CSR2 will gradually roll out six special anniversary Ferraris, adding to the 10 Ferraris already available in CSR2 .
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Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan
Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement last week from Comcast’s residential products chief Matthew Strauss, that the company could lose as many as 150,000 pay-TV subscribers in Q3 2017.
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Thoughts On WMG's Acquisition of Spinnin Records

Zach Fuller
Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto, much like the record Neymar transfer we discussed earlier this year , this is as much an investment in digital real-estate as it is for Spinnin’s copyright and management functions.
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Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Zach Fuller
Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct merger between the company’s two respective voice assistants, it will now allow users commanding Cortana to open Alexa, meaning you will now be able to launch one of over 18,000 Alexa skills.
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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller
Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive Pay-TV offerings, we could soon see another re-bundling factor occur.
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