MIDiA Blog - Page 38

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The future of marketing and A&R is all about scenes

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Tatiana Cirisano

15 Sep 2022

Music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream impact, how do you drive culture? How do you break artists and build superstars? What will peak...

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What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

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Karol Severin

15 Sep 2022

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has fully established itself as a cultural phenomenon and was edging towards the mainstream.

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BeReal success: where is the popular app headed?

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Ashleigh Millar

15 Sep 2022

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the UK and US).

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Why Netflix is doubling down on strengthening its media fusion IP moat

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Tim Mulligan

14 Sep 2022

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s mainstream brand recognition allowed it to capitalise on the 12% increase in home entertainm...

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What the comedian lawsuits against Pandora could mean for podcasts

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Annie Langston

14 Sep 2022

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming that the company is streaming their audio content without the proper licenses.

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Social media platforms are now content platforms (and not all of them are competing the same way)

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Hanna Kahlert

14 Sep 2022

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of attention and spend.

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C.R.E.A.T.E. An entertainment manifesto

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Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone we made an intellectual bet that everything was going to become more interconnected, inter-depende...

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Games-video crossovers are coming of age

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Samuel Griffin

8 Sep 2022

Music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment fandom.

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iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

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Annie Langston

8 Sep 2022

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio – just without splashy mainstream headlines.

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Amazon demonstrates the viewing power of proven content IP

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Tim Mulligan

7 Sep 2022

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe IP.

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"The meme made me do it": Why consumption often has nothing to do with what is being consumed

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Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of lead actor Harry Styles himself , “like, it feels like a movie.

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Web 3.0 is a lane, not a highway

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Mark Mulligan

2 Sep 2022

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to visit and read websites, much like a digital evolution of newspapers and magazines, Facebook enab...

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Welcome to the era of attention inflation

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Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to retur...

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Help shape the future of streaming services — calling all artists, podcasters, and executives

Cover image for Help shape the future of streaming services — calling all artists, podcasters, and executives

Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions for change.

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Social media is the vessel to amplify the open podcasting ecosystem

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Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are now crowding the space.

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Apple connects the dots

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Tatiana Cirisano

31 Aug 2022

Music streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels along every step, from music creation to distribution to marketing and beyond.

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The cost-of-living crisis is here; it just has not hit entertainment yet

Cover image for The cost-of-living crisis is here; it just has not hit entertainment yet

Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions in Q1 of this year, which was also attributed to the war in Ukraine and banning of Russia...

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Why retention is revolutionary

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Tim Mulligan

31 Aug 2022

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement.

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Andrew Tate, the manosphere and social media platform responsibility

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Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the same title.

min read

This is not a blip

Cover image for This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult to appreciate its magnitude because people become desensitised to the perpetual torrent of bad ...

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