Blog: Adobe

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy

Creator tools

AI

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined...

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy

Creators

Adobe

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

min read

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Capcut

Adobe Premiere Pro

Video

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

min read

How AI will shake up the podcast market

Annie Langston

8 Mar 2023

AI

Spotify

Adobe

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

min read