Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Cover image for The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come
Mark Mulligan
Spotify just filed its F1 for its DPO. The most anticipated business event in the recorded music industry since, well…as long as most can remember, is one big step closer. The filing is a treasure trove of data and metrics, and while there won’t be too many surprisesfor anyone who follows the company closely, there are nonetheless a lot of very interesting findings and themes.
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Will AI Replace The Artist Altogether Or Will It Serve As Another Creation Tool?

Zach Fuller
In covering tech trends, we try to avoid chasing after the latest buzzwords at MIDiA. Artificial Intelligence certainly ticks the boxes of Gartner’s famed hype cycle model , i.e. technologies that attract VC funding and obligatory media headlines before falling into a trough of disillusionment, often never recovering.
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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller
Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course hold significant implications for content monetisation, as whilst subscriptions remain the core driver of growth, ad-supported content is a vital component of overall revenue.
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Quick Take: Is Pandora Too Big to Fail for the US Streaming Economy?

Zach Fuller
A quick appraisal of the US music streaming space reveals some surprising distinctions in the market, particularly when compared to global trends. The US Streaming market is disproportionately ad-supported: The United States is still the world’s largest music market, despite its dominance being challenged by Japan’s robust physical market (the country even briefly overtook the US as the world’s largest music market in 2010).
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