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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor
Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous deal with Fox, which begs the question; is the UFC mimicking Fox’s strategy and cashing in on its content? While Endeavor (formerly WME-IMG), which purchased the UFC for $4 billion in 2016, was seeking in the region of $450 million per year, UFC president Dana White is ecstatic with the new deal, telling MMAJunkie: “Our last deal was $116 million a year.
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Quick Take: YouTube’s Music Streaming Service Is A Defensive Hedge

Zach Fuller
YouTube has announced it is launching a paid subscription music service ­­‒ a move that many perceive as the service putting itself in direct competition with Apple, Spotify and Amazon. However, despite YouTube being the largest streaming service by reach, this actually appears more of hedge against the real incoming threat for its ad-supported model: Facebook’s music offering.
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Music Catalogue and Streaming

Zach Fuller
When it comes to the music industry’s transition towards streaming, how the model has worked in the past requires a reconsideration of perspective. This is because throughout the business’s entire history, catalogue and copyright accounted for the majority of revenue, as breaking new artists was, and remains, an expensive endeavour very much in the VC model of investment, with a few large payoffs accounting for the overall cost.
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New Media's YouTube Strategy

Zach Fuller
New media’s video strategy came to the fore in the last year. With instant articles on Facebook and Google meaning Vice, BuzzFeed and Vox’s core platforms lost significant amounts of traffic, video became the key source of revenue, while native advertising and branded content articles lost their cachet with advertisers.
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