Blog: umg

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What Happens When Tencent Owns 10% of UMG?

Zach Fuller
To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the company regularly proving sceptics wrong through its ability to consistently retain the largest market share of the music streaming industry despite competing against the deep pockets of its tech major rivals.
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