Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Georgia Meyer
As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the overview Otro is a new digital content offering for football fans: exclusive content, documentaries, competitions and access to personal moments with the world’s top players will populate this new $3.
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Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan
The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know, MIDiA Research has conducted this study on behalf of WIN for each of the three editions, collecting an unparalleled volume of data from many hundreds of independent record labels right across the globe.
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BT Sport Continues to Drive Innovation

Tim Mulligan
BT Sport will broadcast this weekend’s EE Wembley Cup live on YouTube using remote production over EE’s 5G network; a world first according to BT Sport. The sporting event is an exhibition football tournament featuring a range of YouTube high-profile stars including Spencer Owen, F2 Freestylers and Calfreezy as well as international football legends.
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MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team

Cover image for MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team
Mark Mulligan
I am very pleased to announce that seasoned and respected analyst Paolo Pescatore is joining MIDiA’s analyst team, to head up our new Telco Consumer Services research stream. Paolo has spent the last 20 years covering telecoms, media and technology (TMT) research and advising leading telcos and technology companies at the c-suite on topics such as convergence, content bundles and consumer services.
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The Meta Trends that Will Shape 2019

Cover image for The Meta Trends that Will Shape 2019
Mark Mulligan
MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, blockchain, AI music – failed to meet inflated expectations, concepts such as privacy, voice, emerging markets and peak in the attention economy shaped the evolution of digital content businesses, in a year that was one to remember for subscriptions across all content types.
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Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Karol Severin
Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries include engagement, success of future games within franchises like Call of Duty and Destiny, as well as having a very good successful previous year to compare against.
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