MIDiA Blog - Page 43

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to excel their position in this developing market, and in Spotify’s case, have helped them become the leader in the digital audio space.

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Fake artists are what happens when fandom dies

Cover image for Fake artists are what happens when fandom dies

Mark Mulligan

7 Apr 2022

Cultural trends

The topic of ‘fake artists’ refuses to go away . For those who have been on Mars for the last couple of years, fake artists refer to artists who release under a streaming pen name but do not build any artist profile around the music.

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Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as the attention economy constricts post-Covid, with the return of ‘in real life’ (IRL) activities and remote working driving increased screen fatigue.

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Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Cover image for Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies or music catalogue acquisition funds.

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How the future of sports coverage will increasingly resemble gamified sports betting

Cover image for How the future of sports coverage will increasingly resemble gamified sports betting

Tim Mulligan

5 Apr 2022

Swedish video provider NENT Group has announced that its UK launch in H2 2022 will be adding live sports to its Nordic-drama focused content line to its flagship subscription video on demand (SVOD) service; Viaplay .

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The future of music consumption is (re)creation

Cover image for The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth is an indicator of a major shift in music that will define it going forward, both culturally and as a business.

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YouTube could create a video and audio relationship to compete with music streaming platforms

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Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated ways of appealing to audio creators and enriching their content.

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From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Cover image for From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home Best Director, for one) largely overshadowed by the digital presence of the Will Smith commentary.

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The Oscars finally returns to relevance

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Tim Mulligan

29 Mar 2022

On Sunday night, the 94thAcademy Awards (commonly known as the Oscars after its iconic award statuette) made a streaming service piece of content officially the most acclaimed film in the world. Apple TV+’s CODA, a coming of age comedy drama is an English-language remake of the 2014 French-Belgian film La Famille Bélier .

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Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

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Perry Gresham

29 Mar 2022

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass subscription service.

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Podcast industry tackles underrepresentation, but will every voice be heard?

Cover image for Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

underrepresentation

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity movement to bring attention to female podcast creators.

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Spotify’s Loud and Clear is about fandom, not royalties

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Tatiana Cirisano

24 Mar 2022

Streaming Music

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music industry will spend today picking apart these claims, and they will be right to do so.

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Elden Ring’s early success shows that traditional gaming experiences are still relevant

Cover image for Elden Ring’s early success shows that traditional gaming experiences are still relevant

Perry Gresham

24 Mar 2022

niche is the new mainstream

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans Call of Duty and FIFA).

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The metaverse hype will need to account for screen fatigue in an increasingly digital world

Cover image for The metaverse hype will need to account for screen fatigue in an increasingly digital world

Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural trends

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats, and creation has been shifted from big studios to at-home DIY – in music, video, art, and even games.

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Did independents really do three times worse than the majors in 2021?

Cover image for Did independents really do three times worse than the majors in 2021?

Mark Mulligan

22 Mar 2022

Business Strategy

Today, the IFPI released its estimates for the global recorded music market, with reported revenues of $25.9 billion. Last year, the IFPI estimated global revenues to be $21.6 billion (note that the IFPI retrospectively changes its historical figures every year, but you can see its actual 2020 figure here ), which implies a growth rate of 20% (18.

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Why Netflix is reminding its users that it is not a utility

Cover image for Why Netflix is reminding its users that it is not a utility

Tim Mulligan

22 Mar 2022

password sharing

The weekend was rife with Netflix users (as opposed to subscribing members) upset with the password sharing prompt currently being tested in Chile, Costa Rica, and Peru. The feature prompts users to add subscriber accounts for up to two people, that they do not live with, at a lower price.

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Recorded music market shares 2021 – Red letter year

Cover image for Recorded music market shares 2021 – Red letter year

Mark Mulligan

18 Mar 2022

Record music market

global music revenues

label trade revenues 2021

We suggested back in 2020, that 2021 was going to be a strong year for the recorded music market. As it turns out, 2021 was the fastest growing year in living memory, with growth across most formats, contrasting strongly with 2020 when streaming was the only growth segment.

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Cover image for The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity, sparked a unique interest in this format, inspiring other companies to launch similar services.

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What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to spend their attention.

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Why Instagram will introduce NFTs to the gig economy in a big way

Cover image for Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial stages would likely allow users to bring their existing NFTs on the platform, and later on, potentially it would become possible to mint NFTs on the platform itself.

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