Reports

Cover image for Rebalancing the Song Economy

Rebalancing the Song Economy

Mark Mulligan and Keith Jopling

16 Apr 2021

Free Report

Music

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant, radio boomed then dipped and physical sales plummeted as stores closed.

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Music & Gaming
A new way to play

Mark Mulligan, Karol Severin and Keith Jopling

13 Apr 2021

Free Report

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom, not simply relying on consumption. Artists need new ways to connect and transact more productively with their immediate fan bases.

Cover image for Getting serious about esports

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Alistair Taylor

31 Mar 2021

Yahoo esports Fox

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early stages of the pandemic and first lockdown. Rights holders desperate to maintain connectivity with fans looked to esports to drive engagement and main...

Cover image for Video consumer snapshot Q4 2020

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

30 Mar 2021

Video Mobile content Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Cover image for BE THE CHANGE - Women Making Music

BE THE CHANGE - Women Making Music

Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Creators Independent artists Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female artists to get recognition than male artists Linked to this is the fact tha...

Cover image for Digital consumption habits

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Hanna Kahlert

24 Mar 2021

Streaming Discovery Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal.

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Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

12 Mar 2021

music fans Fandom Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within one entertainment category, but instead across multiple entertainment formats.

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Recorded music market 2020
Pandemic-era growth

Mark Mulligan

11 Mar 2021

Streaming Streaming Music Recorded music

The global pandemic turned the music industry upside down. While live was decimated throughout 2020, after an initial downturn, the recorded music market returned to growth and finished the year with an acceleration that suggests a strong 2021 lies ahead.

Cover image for Q4 2020 US D2C deep dive

Q4 2020 US D2C deep dive
An attention recession looms

Tim Mulligan

28 Feb 2021

Netflix Netflix hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

Cover image for Spotify Q4 2020 earnings

Spotify Q4 2020 earnings
ARPU pays the price for growth

Mark Mulligan

28 Feb 2021

Subscriptions Streaming Streaming Music

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in ARPU deflation. Companies and brands mentioned in...

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Music marketing
Catalogue and song management

Keith Jopling

26 Feb 2021

Artists Independent artists music marketing

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint, what happens after is a marathon. For the acquirers – Hipgnosis and its cohort of competitors, publishing majors like UMPG or indies like BMG – t...

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2020 in review
Lockdown legacy impacts on entertainment

Hanna Kahlert

24 Feb 2021

Streaming Netflix Netflix

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic circumstances have brought about a demographic dichotomy of age and income.

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OTT Distribution and Partnerships
StreamTV Growth Summit 2021

Tim Mulligan

16 Feb 2021

Free Report

Streaming Fandom Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Cover image for Media consumption

Media consumption
Lockdown’s attention boom

Mark Mulligan

12 Feb 2021

Consumer behaviour Spotify Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions created a boom in entertainment consumption, throwing up a mixture of intuitive trends and unexpected winners.

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Sports audiences
The Gen Z opportunity

Alistair Taylor

8 Feb 2021

Apple Apple Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast re...

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Music and Games Partnership Strategy
Beyond the Comfort Zone

Karol Severin

29 Jan 2021

Apple Spotify Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models that monetise consumption. These however, typically do not align with the games industry’s spend-centric worldview.

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The Great Reaggregation
Lockdown, Demand and Consolidation

Tim Mulligan

29 Jan 2021

Amazon Amazon Apple TV

COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of the commute, tied in with the need to entertain home-bound children, has greatly accelerated direct-to-consumer (D2C) adoption.

Cover image for Music Product Strategy Re-boot

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Mark Mulligan

25 Jan 2021

Innovation Spotify Spotify

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot – for a bold, new wave of music products that look to build beyond streaming, delivering increased income for both rights holders and creators.

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The Roaring Sporting 20s
India Leads the Way in Innovation and Engagement

Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

Disney Disney vodafone

Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few years. While per capita smartphone penetration still significantly lags behind developed markets, India’s 1.

Cover image for Virtual Concerts

Virtual Concerts
A New Video Format

Mark Mulligan

22 Dec 2020

YouTube Amazon Facebook

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts, no fan engagement) and second-order impacts (many artists realising that streaming did not add up without live income alongside it).

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