Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
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This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age 20-24, by distribution (absolute numbers of consumers), and by penetration (percentage of engagement for each activity).
The data is sourced from MIDiA’s 2021 Consumer Survey which was fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.
The total sample size of nationally representative age online respondents was for each market, and the survey was fielded in June 2021.