Live streamed events consumer behaviour Q2 2021

Mark Mulligan

October 2021

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events.

Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s survey came in at for 2021 – a sharp increase on previous quarters. Following an assessment of supply-side activity in Brazil in 2021, we concluded that this was an anomalous over reporting for this single quarter.

In order to ensure that this figure did not distort the weighted all-country averages, for the purposes of this report we reduced that figure down to

The attached Excel file with this report shows the Brazil data at its original self reported level of

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