Addressable creator markets An opportunity with many layers
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The 20,000 Foot View: The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest. However, because the music creator tools space is a collection of diverse products and services, an underlying challenge has been how to identify exactly what the total addressable market (TAM) is. In this report, MIDiA presents the multiple TAMs, serviceable addressable markets (SAMs) and serviceable obtainable markets (SOMs) for music creator tools.
Key Insights
- A fifth adult consumers play an instrument sing, with rates ranging from low of in Brazil to high of in South Korea
- The music gender imbalance is set to with of those who recently an instrument being male, as of those that have started learn
- The addressable for music creator tools is by three TAMs and four and SOMs
- The core is the number of people play instruments, which stands at adults globally. The larger ‘meta is million and also includes that intend to learn million people record or produce their own music through a combination of analogue and digital tools, while million make music with software
- Electronic music has the highest SOM ARPU while learning has the lowest The music software SOM ARPU sounds is and artist services
- Just (five of the TAM for music are currently releasing music
Companies and brands mentioned in this report: Amuse, Apple, CD Baby, Distrokid, GarageBand, Instagram, Logic Pro, Native Instruments, Soundcloud, Splice, TikTok, Tracklib, TuneCore, YouTube