Spotify Q2 2021 earnings Slowdown arrives

Mark Mulligan

August 2021

The growth headwinds that appeared in 2021 manifested in a pronounced user growth slowdown in with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what is different this time is that streaming’s new players are growing at pace. Slowing down as your competitors accelerate is never a good thing. The net result is that the labels’ dependency on Spotify is beginning to lessen.

Companies and brands mentioned in this report: Amazon Music, Audiomack, Clubhouse, Facebook, Greenroom, Instagram, Peloton, Shorts, Soundcloud, TikTok, WMG, and YouTube

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