Music consumer survey Q1 2021 YouTube extends its reach
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The 20,000 Foot View: The data in this report is taken from MIDiA’s 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic segmentation, on MIDiA Fuse. The countries covered in this report are US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea.
Key Insights
- YouTube has its position as the leading streaming app, growing from in to in 2021 – points of Spotify
- A long of streaming apps compete for of the remainder of the with Amazon and Apple the of the following pack
- Weekly radio went from to between 2017 2021, while music subscriptions grew to of streamers that listen to curated playlists add songs to their collections
- Newer music skews younger, traditional activity skews music subscribers average at years but album listeners average at radio years old of music streamers listen to music on their phone, though the rate across all consumers is just (the same as those that listen in the car) of year olds listen on smart speakers, limiting Amazon’s opportunity to create ‘silver streamers’
- YouTube music is broadly consistent across most but is lowest where Spotify is higher and vice versa of consumers listen to podcasts every week but just half of those listen daily, compared to of weekly music streaming users that listen daily of audiobook listeners are weekly radio listeners and are weekly streaming users
Companies and brands mentioned in this report: Amazon Echo, Amazon Music Unlimited, Amazon Prime Music, Audiomack, Deezer, Genie, MelON, Mixcloud, Netflix, Shazam, Sonos, Soundcloud, Spotify, Trebel, TikTok, YouTube