The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive fundamental changes. From the rise of virtual events to the fall of the box office opening weekend, underpinned by the swift commodification of content pushing consumers towards lean-in behaviours, this is the post-pandemic new normal. 

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Disney+, HBOMax, The Hobbit, Lord of the Rings, MGM Studios, Netflix, Peacock, Warner Bros., Warner Media