The four key cultural trends transforming digital entertainment in 2021 and beyond
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
If you are interested this report, or related reports such as "Decoding the Digital Consumer An Analysis of the Digital Music Behaviour of UK Consumers", "Cultural Trends in 2021 Navigating a New Normal" and "Creator culture The song becomes the feed" get in touch today to enquire about a report bundle.
The 20,000 Foot View: The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive fundamental changes. From the rise of virtual events to the fall of the box office opening weekend, underpinned by the swift commodification of content pushing consumers towards lean-in behaviours, this is the post-pandemic new normal.
Key insights
- Virtual concerts adapted sports features were a innovation to respond to lockdowns, have come into their own will play a new role we move into a post-pandemic normal of all consumers went to gigs and concerts monthly in 2021, which is the same percentage who watched live streamed concerts and performances, watched more than one virtual concert, and watched a live music event within a game
- Sports has its digital transition, adapting game to create a worthy spectacle the full crowd appeal, continued to younger consumers through esports, streaming-first video features of pay-per-view sports viewers used to attend live games every weekend, but will not do so after lockdown, along with of fantasy sports players, of sports merch buyers, and of sports betters
- Concurrent streaming of new studio releases has films on a trajectory towards cultural impact
- With the of the cultural significance of box office, the distinction between and TV will disappear
- As the among entertainment blur, they compete against each other – and lead to the commodification of of consumers mainly focus on video when streaming, while engage with it as a background activity. This rises to for music streaming background activity engagement
- Lean-back consumption the form of streaming is fading further and further into background of consumers’ lives, but content formats are taking up slack
Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Disney+, HBOMax, The Hobbit, Lord of the Rings, MGM Studios, Netflix, Peacock, Warner Bros., Warner Media