Independent label market shares Up on all counts
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The 20,000 Foot View: This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups, in order to give a more precise view of how the independent sector is performing. This report also contains the findings from a global survey of independent labels, fielded by MIDiA Research, which tracks industry sentiment and billions of dollars of revenue that fed into the market shares model.
Key Insights
Label characteristics:
- Streaming is for independent labels, but want income source to run in and believe streaming makes it to build artist careers
- Marketing is becoming more difficult - want become smarter marketers
- Independent labels less than million in annual have an average of seven members and grew revenues by 2020, compared to seventeen staff growth for those with million
Market characteristics:
- On a basis, of 2020 major label came from North America and
- Universal has highest market share in North while Sony Music has the in Latin America
- On a basis, independent labels and artists had a global market share in 2020, but on an basis this figure rises to a shift of percentage points
- 2020 global revenue was billion in distribution and billion in ownership terms
- 2020 independent in ownership terms was up 2019, reaching billion, with independent representing billion and artists direct
- Independent label distributed by major labels accounted billion, or of all major recorded music revenue
- Distribution basis: measured by the label that the music
- Ownership basis: measured by the label that the music rights holder
- Embedded independent revenue: major label revenue that from associated independent labels