Games discovery and conversion Navigating between generations in the 2020s

Karol Severin

September 2021

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels and formats pioneered by digital natives, such as creator coverage and social media feeds. Older consumers remain more likely to discover via traditional word of mouth and formal reviews. Games discovery and conversion now depends upon planning and building around the generational nuances of discovery.

Companies and brands mentioned in this report: App Store, Discord, Epic Games, Netflix, Peloton, PlayStation Now, Polystream, Spotify, Steam, Twitch, Xbox Game Pass, YouTube, Zoom

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