Smart home Smart devices are winning the battle for the future of TV

Tim Mulligan

September 2021

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosystem ambassadors. Smart TVs will become key to owning the future customer relationship. Success on this front will define who owns the TV viewer relationship in the streaming era.

Companies and brands mentioned in this report : Apple TV, Apple HomePod/HomePod, Amazon Echo Mini, Amazon Echo, Amazon Fire TV Box/Stick, Android Smartphone, AT&T, Comcast, Google, Google Chromecast, Google Home Speaker, iPhone, iPad, Netflix, Nintendo Games Console, Pioneer, Roku, Sonos, Sony PlayStation, Surface, TIVo, T-Mobile, Toshiba, Verizon, ViacomCBS, Xfinity Flex, Xbox

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