Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021
Tim Mulligan
This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute...
Read more …

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027
Tim Mulligan
This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.
Read more …

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

Cover image for Ad strategy in a digital-first environment
Hanna Kahlert
Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless service-switching and overlapping subscription now clashes with high-value content moving between platforms in short time frames and across differing...
Read more …

Sports Fans Consumer Snapshot Q1 2021

Cover image for Sports Fans Consumer Snapshot Q1 2021
Tim Mulligan
Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences and sports type preferences.
Read more …

Themes

Verticals