The streaming retention revolution Content is king, distribution is queen, but retention is revolutionary
Get full access to this report and assets
If you are interested this report, or related reports such as The Mainstreaming Of SVOD How Apple Can Make Video Subscriptions Ready For Primetime and State Of The Streaming Nation A Comprehensive Assessment Of The Global Streaming Music Market get in touch today to enquire about a report bundle.
With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active users (WAUs) who are daily active users (DAUs) becoming the key metric to measure streaming success, as streaming TV becomes a fully digitally- native experience. Content proliferation will need to make way for content curation as video becomes deeply entwined with the wider digital entertainment ecosystem.
Companies and brands mentioned in this report : Amazon, Amazon Prime Video, Audible, Disney, Disney+, Netflix, and Spotify