Audio consumption The entertainment aficionado opportunity

Annie Langston

May 2022

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth. Entertainment aficionados (i.e., those who spend more than the average time and money on specific entertainment formats) in music, games, and video streaming show the signs of being fit for such a market.

Companies and brands mentioned in this report: Amazon, Amazon Alexa, Amazon Podcasts, Apple Arcade, Apple Fitness+, Apple Music, Apple Podcast App, Apple TV, Apple TV+, All Things Comedy, Audible, Disney+, Earwolf, Google, Google Nest, Google Podcasts, HBO, Hulu, Joe Rogan, Netflix, Prime Video, Spotify, Stadia, and YouTube

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