Audio audiences Millennial listeners and the radio transition

Annie Langston

June 2022

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment. Millennial audiences demonstrate a steady listenership to emerging audio formats while younger listeners have yet to reach consumption potential. The growth of audio will rely on the transition from radio to podcasts, which includes converting the older audiences who still dominate the traditional medium.

Companies and brands mentioned in this report: Amazon Echo, Amazon Podcasts, Apple, Apple Podcast App, Apple Home Pod, Charli D’Amelio, Dixie D’Amelio, Emma Chamberlin, Google Podcasts, Google Home, Joe Rogan, Kim Kardashian, Lincoln, Megan and Harry, SiriusXM, Spotify, Tesla, Tidal, TikTok

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